Some years ago I was on the Board of a large UK Pub company. Our 650 Pub managers (and customers) had their various preferences for beers, lagers, etc., but we pretty much had to stock and promote Heineken in all our pubs above all other brands in many cases. Why? Because Heineken had the largest marketing budget of all other beer / lager suppliers, by a factor of about 10 and were happy to support national promotions with advertising and provision of dispensing equipment, local promotions, and so on. From the point of view of the drinkers and landlords we may well have pushed / offered other beers ahead of Heineken, but from the point of view of sales and margin, there was really no other sensible option. I wonder how much Heineken have offered to put into the Olympics pot? My guess would be that it dwarfs any other bidder, Fullers included. Just an opinion.

Entire Thread

Topic	Date Posted	Posted By
Heineken ;-((	04/02/11 13:51:00	Richard Greenhough
Re:Heineken ;-((	04/02/11 14:36:00	Vanessa Smith
Re:Re:Heineken ;-((	04/02/11 14:39:00	Will Watson
Re:Heineken ;-((	04/02/11 14:49:00	David Roberts
Trivia Question	04/02/11 15:31:00	Thomas Barry
Re:Trivia Question	04/02/11 15:56:00	bobby osborne
Re:Re:Trivia Question	04/02/11 18:22:00	Vanessa Smith
Re:Re:Re:Trivia Question	04/02/11 18:35:00	Keith Iddon
Re:Re:Trivia Question	05/02/11 14:13:00	Carrie Reichardt
Re:Re:Trivia Question	06/02/11 07:44:00	Shaun Joynson
Re:Heineken ;-((	04/02/11 18:50:00	Caroline Carrington
Re:Re:Heineken ;-((	04/02/11 19:04:00	Keith Iddon
Re:Re:Re:Heineken ;-((	04/02/11 19:10:00	Susan Kelly
Re:Re:Re:Re:Heineken ;-((	04/02/11 20:37:00	John Perkins
Re:Re:Re:Re:Re:Heineken ;-((	05/02/11 12:03:00	Dan Murphy
Re:Re:Re:Re:Re:Re:Heineken ;-((	05/02/11 14:00:00	John Connelly
Re:Re:Re:Re:Re:Re:Re:Heineken ;-((	05/02/11 14:18:00	Jennifer Selig
Re:Re:Re:Re:Re:Re:Re:Re:Heineken ;-((	05/02/11 16:21:00	Susan Kelly
Re:Re:Re:Re:Re:Re:Re:Heineken ;-((	05/02/11 14:26:00	Carrie Reichardt
Re:Re:Re:Re:Re:Re:Re:Re:Heineken ;-((	05/02/11 17:49:00	Keith Iddon
Re:Re:Re:Re:Re:Re:Re:Heineken ;-((	05/02/11 19:32:00	Dan Murphy
Re:Re:Re:Re:Re:Re:Re:Re:Heineken ;-((	06/02/11 00:43:00	Carrie Reichardt
Re:Re:Re:Re:Re:Re:Re:Re:Re:Heineken ;-((	06/02/11 09:02:00	Colin Jordan
Re:Re:Re:Re:Re:Heineken ;-((	12/02/11 23:07:00	Sue Choularton
Re:Heineken ;-((	06/02/11 09:55:00	Betty Ansell
Re:Re:Heineken ;-((	06/02/11 10:37:00	Dan Murphy
Re:Re:Re:Heineken ;-((	06/02/11 11:14:00	Philip Walsh
Re:Re:Re:Re:Heineken ;-((	06/02/11 11:33:00	Dan Murphy
Re:Re:Re:Re:Re:Heineken ;-((	06/02/11 11:45:00	Mrs Una Hodgkins
Re:Re:Re:Re:Re:Re:Heineken ;-((	06/02/11 12:21:00	Carrie Reichardt
Re:Re:Re:Re:Re:Re:Heineken ;-((	06/02/11 16:39:00	Philip Walsh
Re:Re:Re:Re:Re:Heineken ;-((	06/02/11 11:48:00	Keith Iddon
Re:Re:Re:Re:Re:Re:Heineken ;-((	06/02/11 12:26:00	Colin Jordan
Re:Re:Re:Re:Re:Re:Re:Heineken ;-((	06/02/11 15:02:00	Roger Talbot
Re:Re:Re:Re:Re:Heineken ;-((	06/02/11 16:01:00	Philip Walsh
Fuller's should announce that it's now the "Unofficial Beer"	06/02/11 16:16:00	Ken Arkell
Re:Fuller's should announce that it's now the "Unofficial Beer"	06/02/11 19:41:00	Colin Booth
Re:Heineken ;-((	06/02/11 19:21:00	Carole Patterson
Re:Re:Heineken ;-((	06/02/11 19:46:00	Ana Herrera
Re:Re:Heineken ;-((	06/02/11 19:54:00	Joe Conneely
Re:Heineken ;-((	06/02/11 20:00:00	Ian Anniss
Re:Re:Heineken ;-((	06/02/11 20:22:00	Keith Iddon
Re:Re:Re:johnny foreigner wee wee ..	06/02/11 20:42:00	bobby osborne
Re:Re:Re:Re:johnny foreigner wee wee ..	06/02/11 21:06:00	Ana Herrera
Re:Re:Heineken ;-((	06/02/11 21:02:00	Steve Taylor
Re:Re:Heineken ;-((	07/02/11 12:35:00	Lou Valdini
Did I miss something?	06/02/11 23:30:00	Andy Rooney
Re:Did I miss something?	06/02/11 23:52:00	Keith Iddon
Re:Re:Did I miss something?	07/02/11 14:27:00	Andy Rooney
Re:Did I miss something?	06/02/11 23:53:00	Philip Walsh
Re:Heineken ;-((	12/02/11 09:00:00	Trudy Kirchner

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