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Topic: Re:Re:Re:Re:Re:Re:Re:Re:Re:Restaurant
Posted by: Paul Pryce
Date/Time: 16/02/15 19:06:00

Richard, as I suspect you have never met Nicola Horlick such a venom dripped posting isn't likely to be motivated by any personal animosity. I'm guessing the idea of a successful businesswoman makes you profoundly uncomfortable particularly when you reflect on the disappointment of your own aspirations in life.

Crowd funding works well for a lot of businesses and people expect that a degree of flexibility will be required when putting together something like this. If Nicola Horlick was simply doing this for PR reasons she could simply have overpaid for the Chiswick premises topping up the money raised with her own funds. Instead she made the rather brave decision to pull out of the original project and move onto something different.

Celebrity endorsement can help a restaurant and the national press aren't likely to be covering that many restaurants in Clapham so there is a kick start in terms of marketing. As an investment you are not putting your money in because you think that there will be only one restaurant but because you are hoping that it will develop into a chain. Bills is the most recent example of this happening - inexplicably in my view.

The people who invested in this idea didn't do so because they thought that Nicola Horlick was a brilliant chef or that she would be involved in the day to day running of a restaurant. The reason so many people were prepared to back her is that they believed she would be able to put together a concept that could attract much larger investment from her City contacts once the first restaurant had got going.

I am extremely sceptical that many investors are upset by the change of direction apart from a small number who invested a minimal amount in the hope of getting discounted meals in the future. The rest will know that this is an investment that you either lose every penny or make a multiple of your original investment and not care where the first restaurant is situated.

Entire Thread
TopicDate PostedPosted By
Restaurant15/02/15 12:11:00 Nicola Horlick
   Re:Restaurant15/02/15 12:28:00 Brian Coyle
   Re:Restaurant15/02/15 12:31:00 Stephan Deare-Bilham
      Re:Re:Restaurant15/02/15 14:39:00 Claire Moran
         Re:Re:Re:Restaurant15/02/15 17:38:00 Carl Wynne
            Re:Re:Re:Re:Restaurant15/02/15 18:36:00 Claire Moran
               Re:Re:Re:Re:Re:Restaurant16/02/15 11:20:00 Loraine Pemberton
                  Re:Re:Re:Re:Re:Re:Restaurant16/02/15 11:34:00 Michael Robinson
                  Re:Re:Re:Re:Re:Re:Restaurant16/02/15 14:59:00 Claire Moran
                     Re:Re:Re:Re:Re:Re:Re:Restaurant16/02/15 15:34:00 Michael Robinson
                  Re:Re:Re:Re:Re:Re:Restaurant16/02/15 18:46:00 Carl Wynne
   Re:Restaurant16/02/15 10:41:00 Michael Simson
      Re:Re:Restaurant16/02/15 11:00:00 Ken Munn
         Re:Re:Re:Restaurant16/02/15 11:16:00 Claire Moran
            Re:Re:Re:Re:Restaurant16/02/15 11:32:00 Charlotte Kasner
         Re:Re:Re:Restaurant16/02/15 12:52:00 Pete Mayes
            Re:Re:Re:Re:Restaurant16/02/15 12:55:00 bobby osborne
               Re:Re:Re:Re:Re:Restaurant16/02/15 13:11:00 Stuart Kerr
                  Re:Re:Re:Re:Re:Re:Restaurant16/02/15 15:03:00 Claire Moran
            Re:Re:Re:Re:Restaurant16/02/15 14:04:00 Ken Munn
               Re:Re:Re:Re:Re:Restaurant16/02/15 14:11:00 bobby osborne
                  Re:Re:Re:Re:Re:Re:Restaurant16/02/15 15:55:00 Ken Munn
                     Re:Re:Re:Re:Re:Re:Re:Restaurant16/02/15 16:09:00 Pete Mayes
                        Re:Re:Re:Re:Re:Re:Re:Re:Restaurant16/02/15 16:29:00 Nigel Brooks
                           Re:Re:Re:Re:Re:Re:Re:Re:Re:Restaurant16/02/15 16:37:00 Stuart Kerr
                     Re:Re:Re:Re:Re:Re:Re:Restaurant16/02/15 17:07:00 Keith Iddon
                        Re:Re:Re:Re:Re:Re:Re:Re:Restaurant16/02/15 17:14:00 bobby osborne
                        Re:Re:Re:Re:Re:Re:Re:Re:Restaurant16/02/15 17:29:00 Richard Cathcart
                           Re:Re:Re:Re:Re:Re:Re:Re:Re:Restaurant16/02/15 19:06:00 Paul Pryce
                              Re:Re:Re:Re:Re:Re:Re:Re:Re:Re:Restaurant17/02/15 00:23:00 Richard Cathcart
                                 Re:Re:Re:Re:Re:Re:Re:Re:Re:Re:Re:Restaurant17/02/15 11:14:00 Paul Pryce
                                    Re:Re:Re:Re:Re:Re:Re:Re:Re:Re:Re:Re:Restaurant17/02/15 11:40:00 Michael Robinson

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