Richard, as I suspect you have never met Nicola Horlick such a venom dripped posting isn't likely to be motivated by any personal animosity. I'm guessing the idea of a successful businesswoman makes you profoundly uncomfortable particularly when you reflect on the disappointment of your own aspirations in life. Crowd funding works well for a lot of businesses and people expect that a degree of flexibility will be required when putting together something like this. If Nicola Horlick was simply doing this for PR reasons she could simply have overpaid for the Chiswick premises topping up the money raised with her own funds. Instead she made the rather brave decision to pull out of the original project and move onto something different. Celebrity endorsement can help a restaurant and the national press aren't likely to be covering that many restaurants in Clapham so there is a kick start in terms of marketing. As an investment you are not putting your money in because you think that there will be only one restaurant but because you are hoping that it will develop into a chain. Bills is the most recent example of this happening - inexplicably in my view. The people who invested in this idea didn't do so because they thought that Nicola Horlick was a brilliant chef or that she would be involved in the day to day running of a restaurant. The reason so many people were prepared to back her is that they believed she would be able to put together a concept that could attract much larger investment from her City contacts once the first restaurant had got going. I am extremely sceptical that many investors are upset by the change of direction apart from a small number who invested a minimal amount in the hope of getting discounted meals in the future. The rest will know that this is an investment that you either lose every penny or make a multiple of your original investment and not care where the first restaurant is situated.

Entire Thread

Topic	Date Posted	Posted By
Restaurant	15/02/15 12:11:00	Nicola Horlick
Re:Restaurant	15/02/15 12:28:00	Brian Coyle
Re:Restaurant	15/02/15 12:31:00	Stephan Deare-Bilham
Re:Re:Restaurant	15/02/15 14:39:00	Claire Moran
Re:Re:Re:Restaurant	15/02/15 17:38:00	Carl Wynne
Re:Re:Re:Re:Restaurant	15/02/15 18:36:00	Claire Moran
Re:Re:Re:Re:Re:Restaurant	16/02/15 11:20:00	Loraine Pemberton
Re:Re:Re:Re:Re:Re:Restaurant	16/02/15 11:34:00	Michael Robinson
Re:Re:Re:Re:Re:Re:Restaurant	16/02/15 14:59:00	Claire Moran
Re:Re:Re:Re:Re:Re:Re:Restaurant	16/02/15 15:34:00	Michael Robinson
Re:Re:Re:Re:Re:Re:Restaurant	16/02/15 18:46:00	Carl Wynne
Re:Restaurant	16/02/15 10:41:00	Michael Simson
Re:Re:Restaurant	16/02/15 11:00:00	Ken Munn
Re:Re:Re:Restaurant	16/02/15 11:16:00	Claire Moran
Re:Re:Re:Re:Restaurant	16/02/15 11:32:00	Charlotte Kasner
Re:Re:Re:Restaurant	16/02/15 12:52:00	Pete Mayes
Re:Re:Re:Re:Restaurant	16/02/15 12:55:00	bobby osborne
Re:Re:Re:Re:Re:Restaurant	16/02/15 13:11:00	Stuart Kerr
Re:Re:Re:Re:Re:Re:Restaurant	16/02/15 15:03:00	Claire Moran
Re:Re:Re:Re:Restaurant	16/02/15 14:04:00	Ken Munn
Re:Re:Re:Re:Re:Restaurant	16/02/15 14:11:00	bobby osborne
Re:Re:Re:Re:Re:Re:Restaurant	16/02/15 15:55:00	Ken Munn
Re:Re:Re:Re:Re:Re:Re:Restaurant	16/02/15 16:09:00	Pete Mayes
Re:Re:Re:Re:Re:Re:Re:Re:Restaurant	16/02/15 16:29:00	Nigel Brooks
Re:Re:Re:Re:Re:Re:Re:Re:Re:Restaurant	16/02/15 16:37:00	Stuart Kerr
Re:Re:Re:Re:Re:Re:Re:Restaurant	16/02/15 17:07:00	Keith Iddon
Re:Re:Re:Re:Re:Re:Re:Re:Restaurant	16/02/15 17:14:00	bobby osborne
Re:Re:Re:Re:Re:Re:Re:Re:Restaurant	16/02/15 17:29:00	Richard Cathcart
Re:Re:Re:Re:Re:Re:Re:Re:Re:Restaurant	16/02/15 19:06:00	Paul Pryce
Re:Re:Re:Re:Re:Re:Re:Re:Re:Re:Restaurant	17/02/15 00:23:00	Richard Cathcart
Re:Re:Re:Re:Re:Re:Re:Re:Re:Re:Re:Restaurant	17/02/15 11:14:00	Paul Pryce
Re:Re:Re:Re:Re:Re:Re:Re:Re:Re:Re:Re:Restaurant	17/02/15 11:40:00	Michael Robinson

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