| I think you can usually tell the fake ones. Tripadvisor definitely has some fake ones but by no means all, and if they are written with the same mistakes in English, saying the same things, all glowing, you pretty much know. On the other hand, negative ones can be written by a competitor. But if several people say don't have a room at the back of the hotel as it overlooks a building site and is very noisy on Tripadvisor, I would avoid booking a room at the back of a hotel. It's a bit like judging what is spam in your inbox before you click on it - most of us are pretty savvy by now, but there is always the chance you get it wrong. |