Topic: | Re:Re:Re:Re:Re:Re:Re:Middle aged rant – Starbucks & Stuff | |
Posted by: | Stewart Dean | |
Date/Time: | 14/12/10 11:01:00 |
It was a genius step - make the coffee expensive and people think it's special. Then invest in a kind of generic slightly hipster middle class image complete with very dull music label etc and you have a trap for those who are easy to market to and enjoy spending their disposable income on the trappings of being middle class. It'll taste better because you want it to taste better! In reality it's just McDonalds without the burgers. |