Topic: | Re:Famous Lucozade Sign Pulled Down - Sign Petition | |
Posted by: | Adrian Irving | |
Date/Time: | 10/01/16 10:25:00 |
I saw the sign last night only because I was looking out for it. The creative agency responsible should be got shot of pronto. Do they not realise that a motorist has only seconds to get the message? This sign has some lengthy unintelligible twaddle with a punch line 'feel the flow'. What on earth does that mean? The word Lucazade was almost invisible. Had I not known it was for that brand I would not have known. They are not alone however. British Airways also have a billboard suffering from way excessive copy and a tiny logo. The original elegant and impacting because of it's simplicity, it's replacement only average, but this latest effort a waste of space. |