I quite agree with all the points you make Jonathon. But it doesn't answer why F-W says "But watching 20 tonnes of freshly dug parsnips consigned to the rubbish heap in a Norfolk farmyard - purely because they didn't look pretty enough - is still one of the most shocking things I've ever seen. That's not just a few sackfuls of parsnips, it's not a skip-load. It's a colossal mountain of them - enough to fill nearly 300 shopping trolleys. And, more importantly perhaps, to feed 100,000 people with a generous portion of roast parsnips. As a chef, I can tell you there was absolutely nothing wrong with them. In fact, they were beautiful. I would have been delighted to cook with them. They may not have been perfectly straight, or utterly without blemish, or conformed to a robot's laser vision of a perfect parsnip. But they were all just great to me.
Yet the supermarket client found them wanting. They "failed" the "cosmetic standards". They weren't wonky, or forked, or bruised or even "ugly". They just departed, sometimes by a matter of millimetres, from some bizarre set of specifications that defines, with apparent omniscience, what it is that we, the customers, demand our parsnips to be. Not that anyone's asked us.
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