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Topic: Re:Re:keep Thorntons British
Posted by: Dan Murphy
Date/Time: 26/06/15 06:45:00

The only way Thorntons could have been kept in its current ownership structure would be if more customers had bought their chocolate at Thorntons.

But they didn't. Thorntons didn't maintain a competitive, relevant, and attractive proposition in the market. Perhaps they spent far too much time over the last years arguing and fighting over the family ownership and various Board roles. If they had devoted as much energy towards product and marketing, as they devoted to in-fighting, they might still be healthy. I remember reading this 5 years ago and thinking these guys would eventually argue themselves to death:

http://www.campdenfb.com/article/thorntons-tale-chocolates-and-conflicts


It's not enough to have some nostalgic desire to keep these old retailers going. Woolworths, Comet, Jessops, Borders, Blockbuster, Focus - there was much wailing at the demise of all these (and so many others) when they collapsed. But the fact was that they simply failed to keep up.

Retailing today is razor sharp cut throat. The internet means that customers have instant choice of thousands of competitors, not just the two or three stores on their local high street. Value retailers have repositioned pricing for ever, especially in clothing and grocery. Inefficient or inward looking retailers are effectively dead. No point crying about it.


Entire Thread
TopicDate PostedPosted By
keep Thorntons British25/06/15 15:28:00 George Turner
   Re:keep Thorntons British25/06/15 23:32:00 Fiona Campbell
      Re:Re:keep Thorntons British26/06/15 06:45:00 Dan Murphy
         Re:Re:Re:keep Thorntons British26/06/15 07:08:00 Fiona Campbell
            Re:Re:Re:Re:keep Thorntons British26/06/15 08:19:00 Dan Murphy

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