I can't tell you for sure but I was wondering if this was genuine or not as one of my neighbours has received one and I have not. I tried to find info about it on their website but can't.
I also don't recall ever having to give them my email address for anything - which either explains why I have not received an email or it suggests that this a scam.
Have you tried asking the question on their online contact form? https://eforms.hounslow.gov.uk/ufs/ufsmain;jsessionid=371894BE4803C8EDDD400CA155F8F08F?ebz=1_1423753259334&ebd=0
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