| Topic: | Re:Re:Re:Re:Re:Re:Apple's new iPhone will cost up to £780 ! | |
| Posted by: | Dan Murphy | |
| Date/Time: | 11/09/14 17:32:00 |
| Kim Rugg has hit the nail on the head. It's not about buying a phone, it's about fashion. People will buy it for the same reason people pay £1,000 for a handbag that Victoria Beckham carries. This is why they hired Angela Arendts, she transformed Burberry into a global luxury brand that the fashionistas wanted to wear. This is why she invited the world's fashion supremos to the launch. If she can get them to buy into the dream, they will do the rest. People will spend fortunes on fashion if they believe it allows them to be part of the cool team. It's not about the phone, it's about the dream. |