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Topic: Re:Re:Re:Re:Re:Re:Apple's new iPhone will cost up to 780 !
Posted by: Dan Murphy
Date/Time: 11/09/14 17:32:00

Kim Rugg has hit the nail on the head. It's not about buying a phone, it's about fashion. People will buy it for the same reason people pay 1,000 for a handbag that Victoria Beckham carries.

This is why they hired Angela Arendts, she transformed Burberry into a global luxury brand that the fashionistas wanted to wear. This is why she invited the world's fashion supremos to the launch. If she can get them to buy into the dream, they will do the rest.

People will spend fortunes on fashion if they believe it allows them to be part of the cool team. It's not about the phone, it's about the dream.


Entire Thread
TopicDate PostedPosted By
Apple's new iPhone will cost up to 780 !11/09/14 14:08:00 George Turner
   Re:Apple's new iPhone will cost up to 780 !11/09/14 14:33:00 Brian Coyle
      Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 14:53:00 Nigel Brooks
         Re:Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 14:57:00 Huw Burford-Taylor
            Re:Re:Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 17:17:00 Nigel Brooks
   Re:Apple's new iPhone will cost up to 780 !11/09/14 16:12:00 Susan Kelly
      Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 16:42:00 Kim Rugg
         Re:Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 16:53:00 Marjan Lee
            Re:Re:Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 17:00:00 Fred Bray
               Re:Re:Re:Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 17:25:00 Kim Rugg
                  Re:Re:Re:Re:Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 17:29:00 Nigel Brooks
                  Re:Re:Re:Re:Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 17:32:00 Dan Murphy
                  Re:Re:Re:Re:Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 17:33:00 Marjan Lee
                     Re:Re:Re:Re:Re:Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 17:35:00 Marjan Lee
                        Re:Re:Re:Re:Re:Re:Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 19:39:00 Chris Blackwell
                        Re:Re:Re:Re:Re:Re:Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 19:45:00 Carl Wynne
                           Re:Re:Re:Re:Re:Re:Re:Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 20:03:00 Dan Murphy
                              Re:Re:Re:Re:Re:Re:Re:Re:Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 20:24:00 Carl Wynne
                                 Re:Apple's new iPhone will cost up to 780 !11/09/14 23:31:00 Jim Lawes
                                    Re:Re:Apple's new iPhone will cost up to 780 !11/09/14 23:46:00 Guy Lambert

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